Prior to joining Postery.com I had launched several poster concepts by myself during which I had became very familiar with the design of posters as well as the surrounding activities in terms of logistics, marketing and sales. Postery.com team in their very beginning while still being a startup consisting of myself and the two co-founders. My role as an Art Director at Postery.com was to create a multiple of posters for 14 different categories as well as to create environment, product photos and I also wrote most of the description to the product. In addition I designed and created marketing material intended for our primary social media channels, Instagram and Facebook. My role as an Art Director was the sole creator with the full responsibility of the design and creation of Postery.com’s products. The vision was to create qualitative posters at a low cost intended for a broad target group of customers. When I started, the objective was to launch the webshop within two months time and the goal was to have a portfolio of 300 - 500 posters ready to be shipped to our customers. Three persistent and sleepless individuals in the team with a strong willingness to succeed finally managed to deliver accordingly. As part of this journey I had a huge impact on the foundation of which Postery.com today stands upon.