There is so much stuff out there so that it is almost impossible to choose which brand or clothes you want to spend money on. What you choose is all about whether you like the brand or not. So we want to make the target group like us. A very tested and efficient way to make people like you is to use humour and playfulness. Insight: A jacket is an investment. You chose a jacket like you chose your partner. First you look at the superficial qualities: design, colour and details. Then you look at inner qualities: rain and wind resistance, taped seams, and warmth. At last you think with your stomach to be sure that it will always be by your side for better and for worse. Idea: Find a better love. The campaign is based on 3 playful posters that all associate to finding the right partner. These posters can be used in all stores and store windows. They can also be placed around town as posters.